Hi, I'm Satyam Kanabar Based in GIFT City, India

Building India's next global firm.

Partner at Befree Global and SuperRecords, our family business: 1,500 people, 3,000+ firms, offices across India and the Philippines. And when I'm not building teams, I'm building Bliss Horse Riding Club, my passion project in GIFT City.

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Satyam Kanabar, Partner at Befree Global, GIFT City

Age

Base

GIFT City

Team

1,500 people

Firms supported

3,000+

The mission

Build an Indian firm that stands alongside the Big Four. Proof that Indian talent can power the world's finance teams, and our part in making India a developed nation by 2047.

Built in India

Our people in GIFT City, Ahmedabad and Chennai are the engine behind thousands of firms abroad.

Trusted by the world

3,000+ firms across Australia, the UK and the US rely on our teams every day.

Creating careers at home

Every new office and every new client means more world-class jobs for young Indians.

My story

Born into a business. Choosing to build it bigger.

I grew up inside a family business built on one promise: help accounting firms get through their workload with quality they can trust. Over 18+ years that promise turned into a global outsourcing partner for accountants, financial planners, SMSF specialists and mortgage brokers.

Now, at 24, I'm part of the generation taking it further. My work sits where the business meets people: winning new firms, especially US CPA practices, building and training our sales teams, and making the hires that decide where we go next.

In the last year alone we opened a delivery centre in the Philippines, moved Chennai into a much bigger home, and started moving into our new corporate office at GIFT City. We're just getting started.

My ACCA training means I understand our clients' side of the table: tax-season peaks, review bottlenecks and the constant pressure to do more with the same team.

Experience matters, but ownership matters more.

What I look for in every hire

Journey

Milestones along the way

2026 · Now

Our new corporate office at GIFT City

The first team moved into our new corporate home in GIFT City, Gujarat. It's the first phase, with more teams to follow.
2026

Opening our delivery centre in Cebu, Philippines

Our first delivery centre outside India, adding a new talent pool to the global network that serves our clients.
2026

A bigger home for our Chennai team

We moved into a significantly larger Chennai office, a reflection of how much our clients now rely on that team.
Passion project

Co-founded Bliss Horse Riding Club

A 2-acre estate near GIFT City with 10 schooled horses, built with my brother Aditya.
Next generation

Partner at Befree Global and SuperRecords

Stepped into leadership of the family business, working across Australia, the UK and the US.
18+ years ago

Where it all started

Befree was founded as a family business to help accounting firms manage their workload with quality and reliability.

What I work on

Where I spend my time

Partner · Since 2018

Befree Global

Embedded offshore teams and AI-driven automation for accounting firms and finance departments. Each client gets a dedicated resource, a dedicated reviewer and built-in quality checks. I lead our push into the US CPA market.

befreeltd.com ↗

Partner · Since 2018

SuperRecords

A CPA-recognised employer partner supporting Australian accountants, SMSF administrators and auditors, financial planners and mortgage brokers, with most new clients up and running within a week.

superrecords.com.au ↗

My passion

Bliss Horse Riding Club

Horses are where I switch off and build something completely different. My brother Aditya and I started Bliss so kids, families and corporate teams could experience riding for themselves, 35 minutes from Ahmedabad, right by GIFT City.

Visit Bliss ↗ @bliss_horseridingclub

Schooled horses

2 acres

Farm and trails

100+

Riders trained

5.0

Google rating

Riding lessonsHorse safariSaddle Social weekendsOrganic farm daysCorporate retreatsTrial sessions

What I think about

Ideas I keep coming back to

Hiring

Ownership beats experience

The right person doesn't just finish tasks. They raise the standard, create clarity and help everyone around them perform better.

Read ↗

Sales

Buyers changed faster than sellers

Clients now arrive having done their research. That's why we invest in training our sales team: the skills that got us here won't carry us forward on their own.

Read ↗

Economy